Are you curious how effective inbound marketing actually is? We can tell you about it all day long but sometimes it takes a real-life example to illustrate the potential benefits of a service like inbound marketing.
There are many different metrics that can point toward a successful inbound marketing campaign — page views, low bounce rate, keyword rankings, etc. But there’s really only one metric that truly matters, and that’s lead generation. Are you getting new customers?
In this case study, you'll see how modern website design and professionally executed inbound marketing can change lead generation for an acclaimed Nashville business.
Horton Group's Logo Design Look Book
Your logo is important. It becomes synonymous with your company. It’s attached to your products, your marketing, your website, and anything else that becomes customer-facing. You want to have an image that not only aligns with your business’ brand, but also one that simply looks good.
But how do you know who to trust with this important task? Horton Group has helped numerous businesses find the logo that best aligns with their goals, ideals, and desires.
In this free look book, you'll get over 20 examples of logos designed by Horton Group for companies and organizations of all sizes in a variety of industries.
Beginner's Guide to Inbound Marketing
People don’t like to feel like they’re being sold something. It’s much more effective to find a way to draw potential customers to you. There are a variety of ways you can accomplish this, but when it comes to internet users, inbound marketing can’t be beat.
Strategic planning, expert execution, and an attention to detail are just a few of the skills you’ll need. Don’t worry — it might sound like a lot but you can do it.
In this free 7 page eBook, you'll learn about the basics of inbound methodology and specifics regarding each stage of the inbound process.
Design an eCommerce Store That Sells: Expert Insights
People love shopping online. It’s convenient, it’s easy, and you don’t have to leave home! This tendency has only continued to grow over the last decade and it doesn’t show any signs of slowing down.
Have you thrown your hat into the ring? What are you waiting for? Your shop needs to have an eCommerce store in order to compete in today’s market. Designing a whole new website can seem intimidating, but it doesn’t have to be.
We’ve put together a resource that can walk you through the various aspects of a successful eCommerce store that you should know.
In this free 17 page eBook, you'll learn fundamentals, trends, and best design practice for modern eCommerce stores.
Developing an application is a lot of work. There is a lot of planning, reconfiguration, and expert execution that needs to take place. And once it’s built, you’ll need to market your product. What’s the point of securing funding and building your application if nobody is going to hear about it.
This sounds like a lot of work. And honestly, it is. But with the right information, you can streamline your process and make it much more smooth.
Plan your application from start to finish with our Custom Development Worksheet. Start thinking about how you'll build, market, and fund your project.
Newsletters are very important for nonprofits and other businesses. Your supporters want to stay informed with what you’re up to. Not only that, your newsletter is a great way to let people know how they can best get involved and help as much as they can.
However, these important communications require tact. It’s very easy for someone to opt out of a mailing list. You don’t want that to happen. So you need to make the most of this opportunity.
Our concise and to-the-point guide targets nonprofit organizations, but our data-driven tips apply to any businesses or organizations looking to connect with content.
Marketing KPIs are what’s standing between you and a successful marketing campaign. Well, not really but it’s easy to see how the argument could be made. KPI stands for Key Performance Indicator, and it encompasses a variety of metrics that your business can use to see how well you’re doing in your marketing campaigns.
So how do you prove your campaigns are working and creating a beneficial return? What do you have to show for all of your hard work?
In this free, 10-page guide, you will learn about the six critical marketing KPIs your boss actually wants to know.
One of the main obstacles to learning a new skill is decoding the specific language used in its practice. Inbound marketing is no different. There are many terms that might sound like a new language right now, but it doesn’t need to stay that way.
The experts at Horton Group have compiled 55 of the main terms you should know as you enter the wonderful world of inbound marketing. Learning a new skill doesn’t have to be confusing. Knowing the language makes it exciting!
Download the pocket dictionary today to ease your transition from traditional marketing into inbound marketing.
Everyone is on social media. It’s popularity only continues to grow year after year. It’s a great way to keep in touch with old friends and catch up with others you haven’t seen for a while.
You know what else it’s great for? Business.
Your business should be using social media to connect with your customers and create new ones. It can be difficult to know where to begin, what to do, and how to move forward. Does this sound familiar? All you need is a little direction.
If you’re struggling to produce measurable results, our social media checklist can help.
25 Website Essentials to Create a Conversion Machine
Your website can be your greatest tool in converting a member of the general public into a customer. And while this might sound like a magic trick, there are a few common aspects to successful websites.
So how do you make your website work for your business? You grow your online presence and design your website in such a way that encourages visitors to look deeper into your offerings. And while this might be easy to spell out, it isn’t quite so easy to accomplish.
In this free, 53-page guide, you will learn how to develop a prominent online presence to generate traffic and convert leads.